Effective communication is essential to a successful business, and this toolkit aims to cover every angle of communication with increasingly demanding customers and clients. The book highlights the importance of effective communication for those concerned with marketing, sales and customer service, and examines building relationships with clients, creating rapport and handling complaints.

All the tools and guidance you need to communicate with and relate to your staff more effectively are provided in this work. Learn how to develop clear and effective communication skills, identify how good communication can contribute to the achievement of planned results and identify the specific role of communication in all the key management tasks among others.