Marketing Series: Student
3 total works
This volume is specifically developed and written for students taking the Effective Management for Marketing module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
Economics is not always a popular element of business and marketing courses. Sadly, students often fail to see the value of economic theory to the practical world of business and commerce. Written by two of the CIM economics examiners, this edition not only covers the revised CIM syllabus but also aims to bridge the gap between economic theory and marketing practice. The easy-to-read style is supported throughout by illustrated examples and activities designed to help the reader develop an understanding and appreciation of the contribution economics can make to developing marketing strategy and tactics.