Economics is not always a popular element of business and marketing courses. Sadly, students often fail to see the value of economic theory to the practical world of business and commerce. Written by two of the CIM economics examiners, this edition not only covers the revised CIM syllabus but also aims to bridge the gap between economic theory and marketing practice. The easy-to-read style is supported throughout by illustrated examples and activities designed to help the reader develop an understanding and appreciation of the contribution economics can make to developing marketing strategy and tactics.
- ISBN10 0750602414
- ISBN13 9780750602419
- Publish Date 16 March 1992
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 320
- Language English