Hampton Press Communication Series: Political Communication

1 total work

Civic Dialogue in the 1996 Presidential Campaign

by Lynda Lee Kaid, Mitchell S. McKinney, and John C. Tedesco

Published 1 January 2000

An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.