An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
- ISBN10 1572733225
- ISBN13 9781572733220
- Publish Date 1 January 2001 (first published 1 January 2000)
- Publish Status Active
- Publish Country US
- Imprint Hampton Press
- Format Paperback
- Pages 272
- Language English