Profitable Direct Marketing

by Ros Jay

Published 12 March 1998

Marketing on a Budget

by Ros Jay

Published 12 March 1998
A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves.