A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves.
- ISBN10 1861521464
- ISBN13 9781861521460
- Publish Date 12 March 1998
- Publish Status Out of Print
- Out of Print 28 November 2011
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 224
- Language English