Series:

Express Exec

6 total works

Cover of Sales Express

Sales Express

by Leo Gough

Published 1 January 2003
The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.

Cover of Global Finance

Global Finance

by Leo Gough

Published 26 February 2002
Fast track route to mastering global finance and macreconomics

Covers the key areas of global finance, from the theory of comparative advantage and the aims of the WTO/GATT to multinational business and managing forex risk

Examples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle, and ideas from the smartest thinkers, including Paul Romer, Milton Friedman, J M Keynes, Paul Krugman and Alan Greenspan

Includes a glossary of key concepts and a comprehensive resources guide

Cover of Finance Express

Finance Express

by Leo Gough

Published 6 March 2002
Fast track route to mastering global finance and macroeconomics. Covers the key areas of global finance, from the theory of comparative advantage to the aims of the WTO/GATT to multinational business and managing forex risk Examples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle, and ideas from the smartest thinkers, including Paul Romer, Milton Friedman, J M Keynes, Paul Krugman and Alan Greenspan. Includes a glossary of key concepts and a comprehensive resources guide

Cover of Valuation

Valuation

by Leo Gough

Published 10 January 2002
Fast track route to valuing companies and creating shareholder value Covers the key areas of valuation, from EVA and the importance of discounted cashflows to the disharmony in international accounting standards and valuing knowledge-based assets Examples and lessons from some of the world's most successful businesses, including News Corporation, Genentech and Nokia, and ideas from the smartest thinkers, including Warren Buffett, Baruch Lev, Joel Stern, Alfred Steinherr and Peter Drucker Includes a glossary of key concepts and a comprehensive resources guide

Cover of Global Sales

Global Sales

by Leo Gough

Published 26 February 2003
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Cover of FMCG Selling

FMCG Selling

by Leo Gough

Published 26 February 2003
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.