Research Methods for the Social Sciences
3 total works
The authors advance the state-of-the-art in questionnaire design - combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process - detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.
Thinking About Answers
by Seymour Sudman, Norman M Bradburn, and Norbert Schwarz
Published 26 October 1995
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.