Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)

by Seymour Sudman, Norman M Bradburn, and Norbert Schwarz

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Book cover for Thinking About Answers

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In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
  • ISBN10 1118016092
  • ISBN13 9781118016091
  • Publish Date 12 October 2010 (first published 26 October 1995)
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Paperback
  • Pages 322
  • Language English