Advantage Series S.

1 total work

Marketing Principles and Best Practices

by Penny Simpson, K. Hoffman, Terence A. Shimp, Thomas W Speh, Michael R Czinkota, Peter D. Dickson, Jagdish N. Sheth, Patrick Dunne, Robert F. Lusch, and Abbie Griffin

Published 5 January 2004

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.