Publishing pathways
4 total works
No 3
These essays throw light on some more shadowy areas of book trade history, revealing tricksters, villains, even murderers, who have practised deception in the written and printed word, from the 12th century to more recent times. This work also covers aspects of all the great forgers - Wise, Prokosch, Hofmann and others.
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.
No 4
No 5
