Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.
- ISBN10 0712350853
- ISBN13 9780712350853
- Publish Date 1 December 2009
- Publish Status Out of Print
- Out of Print 6 November 2013
- Publish Country GB
- Publisher British Library Publishing
- Imprint The British Library Publishing Division
- Format Hardcover
- Pages 256
- Language English