Wiley/Ernst & Young business

1 total work

The Ernst & Young Guide to Expanding in the Global Market

by Ernst & Young LLP

Published 16 January 1991

Written for business, marketing and financial managers, this is a step-by-step programme to help plan and develop a successful international venture. Containing practical case studies, true experiences and check lists, it illustrates the topics under discussion. It is also the first public release of Ernst & Young's Global Strategic Positioning Cube - a unique strategic planning tool.