Written for business, marketing and financial managers, this is a step-by-step programme to help plan and develop a successful international venture. Containing practical case studies, true experiences and check lists, it illustrates the topics under discussion. It is also the first public release of Ernst & Young's Global Strategic Positioning Cube - a unique strategic planning tool.
- ISBN10 0471528307
- ISBN13 9780471528302
- Publish Date 16 January 1991
- Publish Status Out of Stock
- Out of Print 13 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 226
- Language English