101 Things I Learned
11 total works
101 Things I Learned in Engineering School
by Matthew Frederick and John Kuprenas
The vast world of engineering is brought to vivid life with 101 introductory lessons on such topics as managing projects, the physics of building bridges, and the fundamentals of problem solving.
Illustrated in the distinctly unique packaged style of our bestselling 101 THINGS series, this new work on engineering will be a perfect book for anyone interested in the way our world is planned out, designed, and built to last.
101 Things I Learned In Business School
by Michael W. Preis and Matthew Frederick
101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner.
The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction.
Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school.
Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.
How to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie?
These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry.
Whether it's someone who wants to make movies as a ful l -timecareer, or just someone who is interested in film, this book covers it all
101 Things I Learned In Fashion School
by Alfredo Cabrera and Matthew Frederick
The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and 'sees' the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration and more.
Illustrated in the distinctly unique packaged style of the bestselling 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.
101 Things I Learned In Culinary School
by Louis Eguaras and Matthew Frederick
Louis Eguaras, a renowned chef at the Le Cordon Bleu Program at the California School of Culinary Arts, provides readers with a terrific overview of what is truly involved in the preparation, cooking, and presentation of meals. He also provides invaluable insights into just what is involved in making this one's chosen profession.
The book will feature a wide range of illustrated lessons, from how to properly hold a knife... to the history of food... from food preparation and presentation... to restaurant hospitality and management, and much more.
The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.
101 Things I Learned (R) in Fashion School
by Matthew Frederick and Alfredo Cabrera
101 Things I Learned® in Advertising School
by Matthew Frederick and Tracy Arrington
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
101 Things I Learned® in Business School (Second Edition)
by Michael W. Preis and Matthew Frederick
Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:
• key elements of organizational philosophy, structure, culture, and behavior
• ways to grow a business in new and existing markets
• why fast-growing companies may be chronically short on cash
• how to manage and interpret data when weighing a decision
• how to run a meeting most effectively
• how social and environmental responsibility can be good for business
101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.
101 Things I Learned® in Law School
by Vibeke Norgaard Martin and Matthew Frederick
This might be the most useful book law students ever read. Not because it contains the details of case law, but because it teaches them how to think like a lawyer. From the fundamentals of effective argument to the principles, structures, and assumptions underlying our legal system, 101 Things I Learned® in Law School makes the impenetrable clear and the complex understandable. Illustrated lessons summarize landmark cases and illuminate a fascinating range of questions, including:
• What is the difference between honesty and truthfulness?
• Why is circumstantial evidence often better than direct evidence?
• How does one find the proper sources to substantiate a legal argument?
• Why do states deliberately pass unconstitutional laws?
• How can testimony from a hostile witness be helpful?
Written by an internationally experienced attorney and law instructor, 101 Things I Learned® in Law School is a concise, highly readable resource for law students, graduates, professionals, and anyone else fascinated--or confused--by our legal system.
101 Things I Learned® in Urban Design School
by Matthew Frederick and Vikas Mehta
Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.