Tracy Arrington is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned® series. He lives in New York's Hudson Valley.
