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The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human

Three broad categories of packaging-consumer packaging, industrial packaging and military packaging-all require different technologies. This handbook addresses the first category, which is characterized by small units in large numbers, whether they are retail or institutional items. This volume addresses the visual display of those units that have sales objectives. It also considers protection, cost, convenience and appearance, which is the order of priority for institutional items. This is the...

A cultural history of the shipping container as a crucible of globalization and a cultural paradigm. We live in a world organized around the container. Standardized twenty- and forty-foot shipping containers carry material goods across oceans and over land; provide shelter, office space, and storage capacity; inspire films, novels, metaphors, and paradigms. Today, TEU (Twenty Foot Equivalent Unit, the official measurement for shipping containers) has become something like a global currency. A c...

This book, the second in the series following "Really Good Logos Explained", addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom specialize in the area of product packaging - evaluate design examples in the book. Each author provides specific and to-the-point observations and critiques.

This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of custome...

The packaging industry becomes more competitive every day, and creating a new package that is innovative, adds value and makes a connection with the consumer is a challenge often met with limited success. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning and execution of some of the mos...

This is a complete illustrated guide and reference to today's plastic films for packaging. All significant aspects of plastic films for packaging are clearly and concisely presented: from materials, processes and machinery to applications and regulatory, social and economic considerations. More than 70 schematics illustrate materials, processes and package constructions. More than 30 tables provide important reference data in convenient form. The authors are leading authorities on plastic packag...

Advances in Food and Beverage Labelling reviews recent advances in labelling research and regulation, covering issues such as nutrition and hazard information, traceability, health claims and standardisation, as well as new labelling technologies and consumer issues. The EU Food Information Regulation will come into force in December 2014 and the book is designed to provide timely and useful information to manufacturers in this area, as well as on a global scale. Part one covers the different ty...

After the great success of our title Unpack Me! we present this new volume on international packaging design reminding that the presentation and look of a product can instantly upgrade its image and make the difference between a sales hit and a flop. Unpack me again! presents a rich selection of innovative, funny and creative packaging designs through showcasing a wide variety of the best projects by the most advanced, international packaging design studios. The editor Wang Shaoqiang is professo...

Now the best thing to happen to package design since paper is even better! This new edition of The Packaging Designer's Book of Patterns does what may seem impossible to many devoted users of the first edition-it makes a unique and indispensable resource even better! With more than 100 completely new patterns, as well as significant revisions and improvements to more than 250 existing patterns, this unparalleled practical resource gives you the tools you need to meet virtually any packaging chal...