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Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text. Employing an effective media literacy perspective, Hanson shows students that media are not something to be fear...

Project X Origins is a ground-breaking guided reading programme for the whole school. Action-packed stories, fascinating non-fiction and comprehensive guided reading support meet the needs of children at every stage of their reading development. Team X are having fun at the pirate fair in Shiver Me Timbers. Each book contains inside cover notes that highlight challenge words, prompt questions and a range of follow-up activities to support children in their reading.

Cal has a new dog, and it has an amazing special power - its ears twirl when someone is telling a lie! The Dog of Truth helps Cal learn when people are telling fibs - but Cal soon discovers that it's difficult to hear the truth all the time ... especially about yourself. Oxford Reading Tree Story Sparks is an emotionally-engaging fiction series that will fire children's imaginations. These 36 original stories will get children thinking, and develop and deepen their comprehension skills. The vari...

All is fair in love and war... Allegra Hill is smart, honest and selfless - but she has also always been the runner-up. Ever since she was at school, one person has constantly managed to beat her to every prize. Who is Allegra's nemesis? Sparkle Jones, whose life is every bit as glittery as her name. Now twenty-six, Allegra finally feels like a winner, with a house of her own and a job at London's most prestigious estate agents. But suddenly, Sparkle Jones is back. And it all happens right a...

The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context.For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

Both Truman and Eisenhower combined bully pulpit activity with presidentially directed messages voiced by surrogates whose words were as orchestrated by the administration as those delivered by the presidents themselves. A Review of the private strategizing sessions concerning propaganda activity and the actual propaganda disseminated by the Truman and Eisenhower administrations reveals how they both militarized propaganda operations, allowing the president of the United States to serve as the c...

A Writer's Grammar is a lively, engaging, and writing-intensive introduction to grammar from a rhetorical and stylistic perspective. A Writer's Grammar makes clear and interesting the relationship between good writing and grammatical knowledge. Presenting grammatical concepts in a hierarchical manner, it builds logically from basic elements to more advanced concepts, showing how grammar affects a writer's style. Writing instruction within each section gives students guided practice to help the...

The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what `doing business' in the dig...