Search results

The artwork displayed on gift and shopping bags has never been more exciting! This contemporary peek at nearly 600 shopping bags in over 280 vibrant color photographs is perfect for shopaholics, fashionistas, art enthusiasts, and anyone who has ever enjoyed the graphic design and thematic liveliness of shopping and gift bags. Quality art and graphics, popular themes (including humor, novelty, gender, advertising bags, and more) are explored for modern paper shopping bags in this dynamic authors'...

This book is a comprehensive and inspiring collection of logo de^sign that reveals its very latest trend. You will find two key parts which include Case Studies and Gallery. Case Studies not only emphasises the idea and the concept within and shows how each design is perfectly presented for a particular company from the inside out by examining why design changes were made during the design process, but also gives valuable insights of different working styles and impacts on the design of logos fr...

Iron Fists: Branding the 20th-Century Totalitarian State is the first illustrated survey of the propaganda art, graphics, and artefacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China. The iconography produced by these regimes is universally recognized as their “brands”: the swastika and aggressive typography of Hitler’s Germany, Mussolini’s streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin’s USSR, and...

Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Digitalisierung auf die Live Communication und liefern Erklärungsansätze für den erfolgreichen Einsatz digitaler Technologien in der Event- und Messebranche. Der Band fasst die auf der 11. Wissenschaftlichen Konferenz Eventforschung, die am 25.10.2019 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Messen im digitalen Zeitalter zusammen. Ergänzt wird das Schw...

Sören Sundermann entwickelt aus marken- und investitionsstrategischer Perspektive einen konzeptionell fundierten Planungs- und Handlungsansatz für das handelsseitige Markenportfoliomanagement. Mit Hilfe dieses Ansatzes werden die verschiedenen Markentypen (Corporate Brand, Retail Brands, Eigen- und Fremdmarken) im Lebensmitteleinzelhandel systematisch aufeinander abgestimmt, wodurch sich gleichermaßen Rentabilitäts- als auch Markenziele realisieren lassen. Durch die Formulierung von Implikatione...

An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruin...

Dieses Buch zeigt kleinen und mittleren Unternehmen, wie sie Marken authentisch, effektiv und gewinnbringend  managen können. Anhand eines kritischen Selbsttests mit vielen konstruktiven Fragen kann eine strukturierte Analyse des Markenkerns vorgenommen werden, woraus konkrete Managementtools abgeleitet werden. Erfahren Sie, welchen wichtigen äußeren Einflüssen Ihre Marke im digitalen Zeitalter unterliegt und wie Sie die entscheidenden Meinungsbildungsfaktoren gezielt steuern. Die zahlreichen pr...

This book is aimed at anyone with an interest in surface design and pattern, whether they are students, hobbyists or professionals. Over 350 images from the last 100 years are presented with informative captions, ordered aesthetically to create a pleasing visual impression whereby contemporary images are displayed next to historical images. The images are drawn from a wide variety of styles, art movements and countries of origin to give an overview of pattern design from the beginning of the las...

Unlock your potential and understand how you can have an audience hanging on to your every word. Entrepreneurs and business professionals often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs. You'll review different presentation styles, how to craft and structure a talk a...

What is a good packaging design? It must accurately convey information about the product through a combination of graphics, colours and text, and highlight any outstanding characteristics of the product. The Art of Illustration in Packaging focuses on illustration and how it's employed on packaging to make it fun and distinctive. A large number of creative works are collected here, and presented with a combination of photos and drawings.

What do Elmer's Glue, Krylon Spray Paint, and Reese's Peanut Butter Cups have in common? The designer Ted Eron, of course. You may not know his name, but you know Ted Eron. Although he remains largely unknown in the public consciousness, Eron played an integral role in defining the aesthetics of everyday American goods and widely used household staples in 1950s and 60s. In Ted Eron Designed That, Joseph B. Eron and Elizabeth Eron Roth - Ted's children - chronicle the life and art of their fathe...

This unique book features a wide array of logos and branding ideas free to use, adapt and personalise for any marketing project. In contrast to many of the branding-focused graphic sourcebooks on the market, 'Logopop Volume 1' features original graphics created exclusively for this book; with text that is adaptable through the use of free fonts that are easily downloadable. Each design comes ready to use in a choice of two versions; one which shows the original text and one where the graphics ha...

You will learn how to devise your trade mark The essential steps to ensure that you can use the mark How to register and protect it How to exploit multiple types of trade marks The misconceptions regarding company names Errors relating to domain names How to use your branding to get free publicity How to add value to your brand A strategy to follow for expansion Practical examples of trade marks You will benefit from knowing the direct route to creating a strong branding. Everything in this b...

“New Yorkers are particular about pizza, and no one has a more well-formed opinion than Scott Wiener.” —Newsday One of the world’s foremost pizza experts presents more than 100 weird and wild pizza box designs Since the origins of to-go pizza, pizzerias and pizza chains have taken great pride in covering take-out boxes with captivating designs. They’ve also wrestled with the best way to manufacture a box that can keep a pizza looking and tasting great.             Here, the world’s expert o...

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face...