Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking. It includes professional interviews, student exercises and checklists that underpin the theory and principles, discuss and encourage a practical application of creative thinking.
- ISBN10 6613426105
- ISBN13 9786613426109
- Publish Date 31 August 2011 (first published 1 November 2006)
- Publish Status Active
- Out of Print 28 August 2012
- Publish Country US
- Imprint Not Avail
- Format eBook
- Pages 184
- Language English