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In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains u...

This manual shows how to exploit the Internet to generate word-of-mouth advertising which can transform your business. It explains how the Internet works, how e-commerce is transforming the way we do business, and how to get your Web site and your products noticed. The author includes a large number of examples of actual Internet promotions designed to generate word-of-mouth. Areas covered include: e-mail campaigns; exploiting chat rooms and discussion groups; creating an interactive Web site; p...

The research techniques in Introduction to Online Company Research focus on finding information about a specific company - whether it's a competitor, customer, potential partner, or an adversary in a lawsuit. These techniques provide an efficient and straightforward way to gather reliable information that is readily available from a variety of dependable sources. The volume instructs readers on effective search techniques and cost-effective information sources. All of the major online company da...

Web- und Mobile-Apps können von überall im Internet aufgerufen werden. In der Regel ist nicht vorhersagbar, wie viele Personen zu welchen Zeiten mit welchen Kenntnissen und welchem Verhalten auf eine App zugreifen. Die Anzahl der Systemkonstellationen, auf der Web- und Mobile-Apps laufen können, ist nicht überschaubar. Zudem ändern sich die technischen Möglichkeiten in den globalen Netzwerken ständig. Fehler und Mängel jeglicher Art treiben Kunden unmittelbar zu Mitbewerbern. Diese Umstände mach...

Dieses Buch erklärt, wie modernes Reputationsmanagement von Unternehmen und Organisationen erfolgreich und nachhaltig gestaltet werden kann – insbesondere in volatilen Zeiten des digitalen und gesellschaftlichen Wandels.  Emotionale Aspekte und vor allem die Frage, wofür ein Unternehmen steht und eintritt, spielen eine immer wichtigere Rolle – zum Beispiel bei der Kaufentscheidung des Kunden. Die Reputation eines Unternehmens als immaterieller Vermögenswert bestimmt damit maßgeblich den Erfolg...

This is your one-stop answer shop to gaining the programming skills necessary to succeed in e-commerce. Hands-on learning techniques cover the .NET integrated development environment, including Web services, object-oriented programming, debugging, and more.

The book examines databases and web connectivity. It begins by introducing the reader to the basic notions of mainstream database technologies, in particular relational, object and object relations. It then proceeds to examine web technology, its architecture, protocols and operation. A detailed examination of web/database connectivity and applications engineering follows.

Create a stunning Web site--without programming--using the Industry’s most popular tools! Full-color instruction designed to deliver tangible results. Communicate a clear message with professional, integrative design using the world’s most popular Web design combination--Adobe Photoshop and Macromedia Dreamweaver. Follow along as expert Colin Smith shows you how to build Web sites that are both well-designed and highly functional. Take standard Web page elements--such as navigation bars and con...

The Internet is growing at an explosive rate and there are now 1500 investment orientated sites on the Internet. The aim of this book is to guide the reader to the best financial web sites on the Internet where investment related information can be found for free. Each chapter contains pictures that show what you will find when you visit a particular Internet site.

Explore ways to bring and keep your library’s electronic services up to date!From editor Di Su: “Some years ago, if you were told that a library’s catalog would be available on a 24/7/365 basis, you’d think it was just another fiction. Perhaps as influential as Johannes Gutenberg’s invention of movable type printing, the Internet is one of the most significant happenings in the information world in modern times.”In addition to showing you how library services have been influenced and enhanced by...

The Web Wizard's Guide to ColdFusion teaches readers with no programming experience how to build Internet applications that easily integrate with the Web. From databases to Flash to XML, ColdFusion teaches students how to integrate these applications in a productive scripting environment to create well-designed, exciting Web sites in no time. The Web Wizard Series from Addison-Wesley is a series of brief, introductory books on Internet and Web programming topics of interest to anyone who wants...

This book will cover the whole website development life cycle, taking in requirements analysis, design, implementation, testing, maintenance and project management issues. The aim of the book is to provide a cohesive self-contained book that binds together the many disparate themes in web site development. The book is divided into four sections (1) Design (2) XHTML, (3) Web programming and (4) Dreamweaver.

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesse...

This text examines the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies could feel the greatest impact of the changes and how that could vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution and master the changing needs and expectations of the 21...

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then out...

This work is dedicated to the new era of information systems on web environments, due to not only the growing popularity of the web technology but also the roles that web technology play in modern information systems. The major elements of web information systems include XML technologies.

Tells of Jonathan Maitland's attempts to get rich by buying and selling shares from his own front room on the Internet.

Everything in the world of computer technology these days seems to be prefaced with the letter 'e'. A golden letter to those with the skills to master the technology of the e-world but to many more a closed world where 'e' could easily stand for exclusion. Those managers who posses a basic understanding and a little practical skill can rapidly climb the ladder to e-mastery without becoming an IT expert. This book aims to test your basic skills and tell you the things that you really need to know...

Following on from "e-Quals Level 1", this brand new text gives the student of the e-Quals Level 2 Diploma for IT Users everything they require to pass. The book is in full colour and takes the student through each unit using explanations, examples and exercises to ensure understanding and to consolidate learning. Hints and tips for learning make frequent appearances and will help students grasp difficult concepts and ensure they feel comfortable with all areas of IT. The units included are: IT P...

This last two years have seen for the very first time the availability of e-books for the general public from some of the world's best known publishers. There are now various means of publishing intellectual property outside traditional print and this book will examine each in turn looking closely at the associated fields that impact this form of publishing. The book will cover: Background to E-publishing Definitions of electronic publishing and current formats Hardware and softwar...

Supply Chain Cybermastery is inspired by the eCommerce revolution, which has changed the world forever and reignited interest in the supply chain as a source of wealth creation. Chief executives and their management teams must re-invent themselves and adjust their leadership and management styles to cope with the new realities. Indeed, some are already emulating companies like Sun, Cisco, Intel, Oracle and Microsoft to get their more traditional multinationals back on the growth agenda. Their n...