Social Media Marketing Workbook 2019
by Robert McDonald and Jason Miller
Social Media at Work
by Arthur L Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiven...
The Promiscuity of Network Culture (Routledge Studies in New Media and Cyberculture)
by Robert Payne
Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corpora...
Reading the Comments (The MIT Press) (Reading the Comments)
by Assistant Professor Joseph M Reagle
What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web.Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations "on the bottom half of the Internet," he argues, can tell us much about human nature and social behavior....
'A deliciously warm, welcoming, fun contemporary read and just perfect for a summer's day.' ⭐⭐⭐⭐⭐'Sarah Bennett always keeps me entertained from the very first page' ⭐⭐⭐⭐⭐Laurie Morgan runs a café in the small seaside community of Mermaids Point, named after the beauties rumoured to live in the waters a few miles off the top of the point. When a hazy image is posted online of what appears to be a mermaid, the café and the village are soon full to bursting with curious sightseers.The mo...
Cutting-edge Social Media Approaches to Business Education (Research in Management Education and Development)
by Charles Wankel
A volume in Research in Management Education and Development Series Editors: Charles Wankel, St. John's University Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media inclu...
Social Media & Personal Branding (Influencer and Online Passive Income Strategies. Make Money from Home., #5)
by Charles Edwards
The only how-to, full-color book available on the game sensation FarmVille With more than 80 million active players since the game?s release in 2009, there seems no end to the growing popularity of FarmVille. Whether accessed through the Facebook application or from the game?s Web site, this application is a worldwide phenomenon. Yet, there has been no beginner guide that offers an introduction to newcomers and updates to experienced players?until now. FarmVille For Dummies is aimed at getting...
Social Media Marketing All-in-One For Dummies
by Jan Zimmerman and Deborah Ng
A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how...
Are you looking to build a community website but not sure where to start? This book will show you how to build a community site using Drupal, the popular framework that powers many important websites, including the Whitehouse.gov, Linux Foundation site, and Ubuntu.com. And while Drupal is powerful enough for these high-traffic sites, it's also just as suitable for smaller community sites. Author Dorien Herremans, an experienced web developer and community site builder, will walk you step-by-step...
International Journal of Information Communication Technologies and Human Development, Vol 4 ISS 3
by Chhabra
Using Social Media to Gauge Iranian Public Opinion and Mood After the 2009 Election (Technical Report)
by Sara Beth Elson, Douglas Yeung, and Parisa Roshan