Experts predict that by the year 2000, an astounding 50 percent of all retail sales will pass through a franchise chain. Yet, for all its growing importance, the franchise phenomenon remains largely undocumented and poorly understood, with very little grounded insight available on the management challenges that chains face. Now, with his landmark book "Franchise Organizations", Jeffrey Bradach fills this void with a penetrating look at the key factors that shape a franchise's success. Using comp...
A real-world approach focusing on both large and small retailers. Learning features in this work includes a numbered summary keyed to chapter objectives, key terms listing, and discussion questions at the end of each chapter.
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For busine...
Economics and Management of Franchising Networks (Contributions to Management Science)
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge a...
TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE...We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who don't? The answer is in your hands; this book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk. In How to License Your Million Dollar Idea, Sec...