A real-world approach focusing on both large and small retailers. Learning features in this work includes a numbered summary keyed to chapter objectives, key terms listing, and discussion questions at the end of each chapter.
- ISBN10 0023086416
- ISBN13 9780023086410
- Publish Date 1 January 1989 (first published 1 January 1986)
- Publish Status Out of Print
- Out of Print 14 October 1993
- Publish Country US
- Publisher Prentice Hall (a Pearson Education company)
- Imprint Macmillan USA
- Edition 4th Revised edition
- Format Hardcover
- Pages 688
- Language English