The Mighty Writer Field Guide (Copywriter's Toolbox, #4)
by Sandra Shillington
Aesthetics and Style in Strategy (Advances in Strategic Management, #42)
This book contains an Open Access chapter Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, in...
Easy to read and act on immediately, this concise guide shows how organizations can work more effectively with in-house or contracted project managers and their teams, using specific collaborative techniques to improve success rates, reduce project costs, and enable organizations to benefit from common-sense, cost-effective project management approaches that work. Using a clear structure and accessible style, the book demonstrates how:Managers can create an organizational environment more natur...
42 Rules for Outsourcing Your Call Center (2nd Edition)
by Geoffrey A Best
This book is unique in that it does not simply discuss an author's practitioner experience or present a summary of academic research on what makes projects succeed. Rather, this book does not hide the real complexity of the issue and does not attempt to introduce the reader to some elusive nonexistent boilerplate solution. The book does include real world experience and does summarize academic research, but it also treats outsourcing for what it is - an incredibly complex process. There are howe...
The term Facilities Management has become global but fraught with confusion as to what the term signifies. For some, notably in the USA, Facilities Management remains a discipline of human ecology. Elsewhere the term has become conflated with an alternative meaning: providing or outsourcing the provision of various services essential to the operation of particular buildings. This volume redresses that imbalance to remind Facilities Management of its roots, presenting evidence of Facilities Manag...
One of the most significant techniques to which companies and organizations have turned to improve service delivery and reduce costs has been outsourcing. Over the last 10 years, almost any process has been successfully outsourced. But during that period there have been failures too; projects that never realised their objectives or that had unforeseen impact on business. Global Outsourcing Strategies is a state-of-the-art guide to the best lessons to be learned for successfully implementing an...
Why You Should Build Your Business Not Your IT Department
by David E Eisner
ARE YOU GETTING ALL YOU CAN FROM YOUR IT EXPERT OR PROVIDER? ARE YOUR QUESTIONS BEING ANSWERED? IS THEIR ADVICE LEADING YOUR BUSINESS IN THE RIGHT DIRECTION? If you’ve answered no to any or all of these questions, this book can provide you with the tools you need to turn things around. In today’s business world, industry leaders need to stay up to date with current technology trends for fear of falling behind. As if the technology alone weren’t enough to boggle small business owners, now they ha...
Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view their supply chain: Is it just about cutting cost or do they see its hidden tools for outperforming...
The Global Economy (Student Guides to Business and Economics)
by David A. Dieterle
This engaging and accessible book is a must-read for every economics student. It explores what the global economy is, how it developed and how it operates today, and why certain aspects of it have become controversial. The global economy represents the combined economic output of all countries on Earth and is currently estimated at around $80 trillion. While globalization has made it possible for greater economic interaction between nations and rapid growth on a worldwide scale, many have argued...
Multinational Companies
Despite an extensive literature on the determinants of the foreign location choices by multinational companies, researchers have only recently begun to systematically examine how these companies form their location consideration sets. When considering new foreign locations, do firms evaluate the attributes of the alternatives at the national level, the sub-national regional level, at some other level of geographical aggregation, or using some combination of these? This book employs discrete choi...
For any business involved in today's supply chains, logistics services are critical. Companies have to decide whether to retain their own logistics operations or place their trust in third-party suppliers. This potential move away from the traditional approach of managing these processes internally can lead to improved service and reduced cost although this isn't always the case. The Logistics Outsourcing Handbook provides step by step guidance on the process of logistics outsourcing and explain...