Peter Valley is accidentally "the world's most published author on Amazon selling," authoring over a dozen books on starting and building an online business selling weird things via Fulfillment by Amazon. Peter Valley has been an Amazon seller since 2007. The inspiration behind thousands of sellers entering the Amazon FBA business, he has published FBAmastery.com since 2012, and founded several software tools for Amazon sellers, including NeuroPrice. The first time he every attempted sourcing books to resell, thrift store employees caught him pulling books from their dumpster, slammed the lid shut, padlocked him inside, and called the police.