Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed, containers lie unopened at docks and supply shortages push up inflation, increasing the cost of consumer goods from milk to cars to building materials.In Sold Out, James Rickards explains why the shelves are empty, who broke the supply chain and why shortages will persist. He breaks down the histor...
Im Zeitalter der digitalen Transformation spielen die interne wie auch die externe Kommunikation eine Schlüsselrolle in Unternehmen. Schließlich ist das Wissensmanagement mittlerweile mehr noch als das Produktionsmanagement ein entscheidender Faktor für die Wettbewerbsfähigkeit. Das Buch liefert Verantwortlichen in Unternehmen das Know-how, um die digitalen Medien als Mittel der Kommunikation mit internen und externen Kommunikationspartnern zu verstehen und exzellent einzusetzen. In ihren Beiträ...
Marketing and Advertising Regulation
Handbuch Brettspiele
Im Rahmen einer Podcast-Reihe im Jahr 2021 wurde die Entstehung eines Brettspiels - Von der Idee zum fertigen Produkt betrachtet. Im Rahmen dieses Herausgeberbandes erfolgt nun eine schriftliche Dokumentation durch Expertinnen und Experten aus der Brettspielbranche. Einleitend erfolgt eine Darstellung der Branche und der Branchenstrukturen orientiert an den Netzwerkstrukturen moderner Wertschöpfung. Bekannte Autorinnen und Autoren erläutern Ihre Vorgehensweisen zur Entwicklung von Brettspiel-I...
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain...
Increasing Supply Chain Performance in Digital Society
Currently, the main operations of companies are either directly or indirectly interconnected in a global-world context. Competition has drifted from an individual to a supply chain basis, where digitalization plays a key role. Companies with better digital capabilities achieve sustainable competitive market advantages. In this context, companies must identify their current position in terms of digital capabilities, link these capabilities to supply chain performance, define their future desired...
Sales Excellence - Jahrgang 2020
Sales Excellence ist Deutschlands führende Plattform für Vertriebsexperten. Der Jahrgangsband 2020 bündelt alle zehn Ausgaben in einem Werk. Die Zeitschrift bietet fundierte, praxisorientierte Fachinformation, Hintergrundberichte sowie Services für alle Ebenen im Vertrieb – kompetent aufbereitet von renommierten Autoren aus Wissenschaft, Beratung und Vertriebspraxis. Sales Excellence ist darüber hinaus offizielles Mitgliedermagazin der Centralvereinigung Deutscher Wirtschaftsverbände für Handels...
Dieses Buch erläutert die riskante und subtile Strategie des Demarketings. Dabei wird Nachfrage nicht stimuliert, sondern durch verschiedene Maßnahmen gezielt reduziert oder umgelenkt. Die Beweggründe dafür sind unterschiedlich: Sowohl Nachhaltigkeit, soziale Verantwortung, Vertriebssteuerung und Image, als auch Effizienz, Umpositionierung oder schlichtweg Regulierungsvermeidung können Auslöser und Hintergrund sein. Der Autor zeigt strukturiert die verschiedenen Demarketingtypen auf und erläuter...
Verbundanalyse Im Einzelhandel Auf Der Grundlage Von Kundenkarteninformationen (Schriften Zu Marketing Und Management, #22)
by Marcus Poggenpohl
Der Handel steckt bei planerischen Entscheidungen haufig in einem Informationsdilemma. Unternehmenseigene Kundenkarten als neues Marketinginstrument konnen diesen Mangel beheben. Auch die Verbundforschung, die Beziehungen zwischen verschiedenen Sortimentsbereichen untersucht, kann dadurch weiterentwickelt werden. Bei uber 4500 Kunden im Laufe eines Jahres erhobene Kauf- und Personendaten ermoglichen erstmals eine zeitraumorientierte Verbundanalyse. Grundlage dafur ist eine systematische Erfassun...
Wie rette ich meinem stationären Handel digital den Arsch?
by Hannes G C Frank
Rules and Guidance for Pharmaceutical Distributors (Green Guide) 2007
Complied by the Medicines and Healthcare products Regulatory Agency (MHRA), this new publication provides guidance for distributors of medicines for human use in Europe."Rules and Guidance for Pharmaceutical Distributors" reproduces those elements of the 2007 edition of "Rules and Guidance for Pharmaceutical Manufactures and Distributors" (commonly known as the "Orange Guide") specific to the wholesale supply and distribution of medicines for human use. Essential information to ensure the safe d...
"In this book we will communicate just how competitive and serious the business of specialty food retailing is today. We will provide you with a comprehensive overview of the industry, the market today, tools to [enable you] to make a commitment to go ahead, a thorough outline for your business plan, checklists for the most important planning stages, anecdotes and recommendations from the top players in the industry, and tips and insights into the intangibles of what makes good businesses good....
This widely used text introduces readers to the principles and procedures of purchasing and materials management. Substantially revised for this Sixth Edition, Purchasing and the Management of Materials includes new chapters on international purchasing and value analysis, and an expanded treatment of computer applications. Also new is a discussion of deregulation as a transportation variable, a fresh look at cost-price analysis, an outline of relevant economic concepts, as well as material on co...
The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, dir...
The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam's protege...
This volume develops an understanding of the importance of distribution to the majority of manufacturing companies and how it affects almost all aspects of company policy; the issue of distribution channels both at home and overseas; how production and warehousing interact with the chosen distribution system; how stocks can be controlled and how stocks can be moved from one location to another. In addition to the manufacturing perspective, the book also considers the main distribution channels o...
Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for." - David D. Glass President and Chief Executive Officer Wal-Mart Stores, Inc. "Nordstrom is a national model for outstanding customer service. American business should use this book as a primer to learn how to make and keep happy, satisfied customers." - J. Wi...
This book is specifically for working operations managers across the broad range of business types that deploy fleet and product via a myriad of service types. It is applicable to businesses with small medium to large fleets in haulage, 3PL, and any service business operating a depot structure. The book is less about theoretical concepts – although specific references point to theories including Lean, continuous improvement, net promoter score, and balanced scorecard – but is essentially a pract...
This work combines two volumes of memoir "Breakfast the Night Before" and "Saturday's Child". It offers a personal view of Irish rural life from the "Economic War" of the 1930s to the farming boom and recession of the 1970s, and describes the upbringing of a Protestant only child on a farm near Nenagh in north Tipperary - an idyll interrupted by school in Dublin during the 1940s. Taking over on her father's death, working the land and recounting with humour her dealings from the age of 17, at fa...