A guide to getting the most out of "e-commerce". Areas covered include: how to set up a website; how to plan a business using e-commerce; how to get training using the Internet; security for website owners and visitors; how to market the website; how to build a virtual shopfront; how to get the distribution sorted out; how to deal with electronic payments; and emerging technologies.
Sales Enablement als Fundament des Vertriebserfolgs (FOM-Edition)
Komplexität und Geschwindigkeit in den Kundenbeziehungen stellen große Herausforderungen an Vertriebsorganisationen. Ein Schwerpunkt der Vertriebsforschung liegt daher bisher auf den Konzepten und Werkzeugen für das "Front End", d.h. diese Kundenbeziehungen z. B. durch professionelles Verhandlungsmanagement, oder durch neue Vertriebskonzepte wie Challenger Sales erfolgreich gestaltet werden. Vernachlässigt wurde aber die Frage, welche Enabler im Hinblick auf Technologie, Inhalte oder auch für di...
Offers detailed, step-by-step procedures for installing bar codes in the retail or manufacturing environment--perfect for those without extensive experience. No other book covers the Mac. Galter established the bar coding system in use at Hughes Aircraft.
India is in the midst of a retail boom. The sector witnessed significant transformation in the past decade - from small unorganised family-owned retail formats to organised retailing. Indian business houses and manufacturers are setting up retail formats while real estate companies and venture capitalist are investing in retail infrastructure. Many international brands have entered the market. With the growth in organised retailing, unorganised retailers are fast changing their business models....
The formal theory of bargaining originated with John Nash's work in the early 1950s. This book discusses two recent developments in this theory. The first uses the tool of extensive games to construct theories of bargaining in which time is modeled explicitly. The second applies the theory of bargaining to the study of decentralized markets.Rather than surveying the field, the authors present a select number of models, each of which illustrates a key point. In addition, they give detailed proofs...
AI in Inventory Management
by Veena N, Prakash Kumar Udupi, and Nisha Sharma
No other guide covers the complete retail picture like this exciting new volume. The global retail industry is in the midst of vast changes. Malls are being redesigned in the U.S., while new mall construction is booming in Asia. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research shows you trends and a thorough analysis of technologies, chain stores, shopping centers, mergers, finances...
Plunkett's Airline, Hotel & Travel Industry Almanac 2022
by Jack W Plunkett
Plunkett's Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will give you access to the complete scope of the travel industry, including our famous analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; e-commerce firms; cruise lines; casino hotels; car rental; train t...
The Nordstrom Way to Customer Service Excellence
by Robert Spector and Patrick D. McCarthy
Handbook of Income Distribution, Vol 2A
What new theories, evidence, explanations, and policies have shaped our studies of income distribution in the 21st century?Editors Tony Atkinson and Francois Bourguignon assemble the expertise of leading authorities in this survey of substantive issues. In two volumes they address subjects that were not covered in Volume 1 (2000), such as education, health and experimental economics; and subjects that were covered but where there have been substantial new developments, such as the historical stu...
Retailing Management
by William R. Davidson, Daniel J Sweeney, and Ronald W. Stampfl
This edition of the standard text has been updated to provide a comprehensive introduction to first-- and second year students of retailing. Stresses professional management of multi--unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real--world examples of business at work, taken from actual Management Horizonsa consulting work. Chapters discuss the theoretical foundations of retailing managemen...
Fashion is a challenging sector of the retail market, requiring retailers to be innovative, accurately know the market and establish their own (or buy in) desirable brands. To embrace the multiplicity of fashion retailing, this book draws upon both large and small establishments to examine the strategies and operations of fashion retail organisations. Uniting theory and practice, the book includes market structure and competition, consumer demand, channels to market, buying, merchandising and lo...
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us onlin...
European Cases in Retailing
This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.
"Logistics of a Distribution System" is a follow-up to the previously published "Planning a Distribution System" and offers a reference source to all the factors affecting the planning, organization and management of a logistics/distribution system. It covers road, air, sea and rail transport both as single and multi-model operations, as well as the movement of hazardous material within the UK and EEC countries. The book is completely up-to-date and covers all the latest development from technol...
Originally published in 1985, this book provides an important insight into the principal aspects of the history of the policy and practice of political re-education from its origins to 1951. `Political re-education’ was the British alternative to the ideas put forward by the USA and the USSR in the common search for a post-war policy which would permanently prevent the resurgence of Germany for a third time as a hostile military power. It was adopted as Allied policy and remains one of the bolde...
La Distribucion del Ingreso En America Latina y El Caribe (Economia)
by Samuel Morley
SoLoMo – Always-on im Handel
by Gerrit Heinemann and Christian W Gaiser
Dieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für den stationären Handel darstellt. Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus. Dieser Dreiklang bildet die Basis für die „Synergien des SoLoMo“, die neue Möglichkeiten der Vermarktungseffizienz – insbesondere für stationäre Händler – erschließen. Die Autoren greifen die sich daraus ergebenden Chancen auf, in...
Ultimate Web Marketing Guide, The
by Center for Imaging Science Michael Miller
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guideChoose the right goals, media, & toolsPlan, execute, measure, & optimizeAvoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube video...
Personalisierung gilt im Handel als wichtiger Wettbewerbsvorteil. Dieses Buch zeigt, wie der Handel mittels zeitgemäßer E-Commerce-Technologie kundenindividuelle Angebote erzeugen kann, um Umsätze und den Kundenwert zu steigern. Autoren aus der Forschung, Beratung und Praxis erklären die Möglichkeiten und Wirkungen der Personalisierung und geben einen Ausblick auf zukünftige Entwicklungen. Fallbeispiele von bekannten Onlinehändlern illustrieren den Best Practice. Obwohl über das Thema viel gespr...
This book describes the methods used to forecast the demands at inventory holding locations. The methods are proven, practical and doable for most applications, and pertain to demand patterns that are horizontal, trending, seasonal, promotion and multi-sku. The forecasting methods include regression, moving averages, discounting, smoothing, two-stage forecasts, dampening forecasts, advance demand forecasts, initial forecasts, all time forecasts, top-down, bottom-up, raw and integer forecasts, Al...
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may...