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'The most productive man you'd ever hope to meet' - TEDHyperfocus by Chris Bailey is a practical guide to managing your attention - the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.In Hyperfocus, you will learn:- How working fewer hours can increase our productivity- How we get more done by making our work harder, not easier- How we do our best creative work when we're the most tiredOur attention has never been as overwhelmed as it is t...

Based on years of research, consulting, teaching, and first hand experience working in sustainable businesses, Sustainable Small Business Management outlines a proven process to craft and implement a profit driven strategy for sustainability, targeted primarily at the substantial market of small to medium enterprises (SMEs). With SMEs now representing 50% of business revenue and employment in the United States, this book has been written to provide a practical and proven resource to guide the d...

Stephen Choo's Entrepreneurial Management text provides students with a comprehensive coverage of key topics in the study and experience of entrepreneurship. Aimed at a second or third year undergraduate course in Entrepreneurship, this text can also be used by MBA students and practicing entrepreneurs seeking professional guidance to achieving business success. For this book, the work of specialists in various fields of entrepreneurship has been combined to provide a comprehensive introduction...

Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is...