This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific nat...
50 Shades of salespeople Bullsh*t
by Funny Swear Salesperson Gift Books
CIM - 11 Managing Marketing Performance
Instructor's Resource Manual (download only) for Marketing Management, Global Edition
by Philip Kotler and Kevin Keller
CIM Certificate (Stage 1) Paper 2 Marketing Environment (Success S.)
Strategic Focus on Digital Interactive TV in Retail Financial Services
by Adrian Watts
The rapid expansion of digital TV services in the UK in recent years, in advance of other countries, has exceeded all forecasts. Developing an iDTV offering, with transnational capabilities, is expensive but a powerful sales and marketing tool - if you are not currently established in the market you need to be. This report offers a guide to building and launching an iDTV solution for your business.
Marketing Management PowerPoint Presentation on the web, Global Edition
by Philip Kotler and Kevin Keller
CIM Diploma Paper 11 Strategic Marketing Management (Success S.)
Test Bank (Download Only) for Framework for Marketing Management, Global Edition
by Philip Kotler and Kevin Keller
This comprehensive training pack provides the busy leisure manager with everything they need to run an effective, professional marketing training programme for their staff. The author has a background in public sector leisure management and specializes in training managers. The pack contains: a 25-minute video, featuring real-life interviews with managers of three typical yet varied leisure facilities, showing how marketing helped them achieve their maximum potential; a presenter's guides, to le...