This comprehensive training pack provides the busy leisure manager with everything they need to run an effective, professional marketing training programme for their staff. The author has a background in public sector leisure management and specializes in training managers. The pack contains: a 25-minute video, featuring real-life interviews with managers of three typical yet varied leisure facilities, showing how marketing helped them achieve their maximum potential; a presenter's guides, to lead tutors smoothly through a carefully structured training session, which highlights the key points and helps to increase motivation and develop understanding; six copies of the participants' guides which major on the three central themes of the programme (marketing planning, market research and communications); six copies of a 25-minute audio cassette reinforcing the key learning and action points of the video in a form that participants can take away for further study; and a set of overhead projection masters which support and illustrate the core messages with graphically highlighted key learning points.
- ISBN10 0582262607
- ISBN13 9780582262607
- Publish Date 3 February 1995
- Publish Status Out of Print
- Out of Print 22 February 2005
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Language English