The Leadership Challenge for Sellers
by Deb Calvert, James M. Kouzes, and Barry Z. Posner
Strategic Marketing: Pearson New International Edition
by Todd Mooradian, Kurt Matzler, and Larry Ring
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.This first generation of “programmatic marketing”, which the giants of the digital economy launched 15 years ago and consol...
Top 25 Sales KPIs of 2011-2012
by Smartkpis Com and The Kpi Institute
'With "Pricing on Purpose", Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any n...
TRUMP RULES! AND YOU CAN TOO! LEARN HOW TO WIN LIKE TRUMP! "Wayne Allyn Root knows how to be tenacious and relentless." - President Donald J. Trump "Wayne Allyn Root is one libertarian I like!" - Ann Coulter, New York Times Bestselling author "America is in trouble. The middle class is under attack. Wayne Allyn Root leads the charge to protect the American Dream." - Dinesh D'Souza, New York Times Bestselling author "Wayne Allyn Root is a living, breathing Capitalist Evangelist." - Gov. Mike Huc...
The Ultimate Marketing & PR Book
by Eric Davies, Nick Smith, and Brian Salter
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at wo...
This study text focuses on management information for marketing and sales. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: * Distinguish your company from rivals * Clarify what...
