Reading Retail: A Geographical Perspective on Retailing and Consumption Spaces
by Neil, Wrigley and Michelle Lowe
Plunkett's Transportation, Supply Chain & Logistics Industry Almanac 2011
by Jack W Plunkett
Retail Sales (Business Monitors S.)
A no-holds-barred guide to safe and successful buying and selling on the popular online auction site. Reveals the strategies of winning bidders and offers tips for beating competitors to get the items you want--without overpaying or becoming the victim of scams. Filled with practical advice for avoiding frauds, what to do if an item doesn't sell, how to list items effectively, choosing an auction type, how to get the best price and much more. An excellent resource for anyone looking to steer cle...
The Definitive Guide to Customer Relationship Management (Collection)
by Dr V Kumar
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Food Marketing (McGraw-Hill Series in Computer Science) (Career competencies in marketing)
by Barry L. Reece
This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
Digital Marketing and Consumer Engagement
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of di...
"Cosmopolitan" Guide to Working in Retail ("Cosmopolitan" Career Guides)
by Elaine Robertson