Public Relations: Strategies for Growth, Development and New Perspective
by Priya Agarwal
Crystallizing Public Opinion (Clydesdale Classics)
by Edward, L Bernays
In this first ever book on the public relations (PR) industry, Edward Bernays, the original public relations pioneer, brings us the best ways for the government and corporations to relate to the public. Crystallizing Public Opinion brings us the original basic principles behind the techniques that corporations have been using to influence the public for the past one hundred years. In his original text, Bernays highlights some of the history and techniques behind the, then new, public relations...
Crisis Communications Text and Student Workbook, Academic Package
by Kathleen Fearn-Banks
This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. Together, these volumes are a valuable resource for students in crisis com...
Public Relations Writing and Media Techniques: Pearson New International Edition PDF eBook
by Dennis L Wilcox and Bryan H Reber
The text begins by considering the ways in which PR can contribute to marketing, and its relationship with such activities as advertising and sales promotion. This is followed by an examination of the way PR should be organized, the advantage of consultancy or in-house PR arrangements, and whether PR should be controlled centrally or decentralized. Further chapters examine ways of promoting a new product or service and how to tie in events such as exhibitions, sponsorship or competitions into th...
Sound strategies for effective music publicity, critical to the success of any music career, are documented in this book, now fully updated.How do professional musicians get their pictures in the paper and their videos on the air? Good publicists know how to get media coverage to keep their clients in the public eye as well as in the minds of important industry figures. Tricks of the trade are revealed in this engaging, clearly written guide. Supported by interviews with professionals, the book...
For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively. Social responsibility as a unifying theme incorporates case-study documentation of real professional dilemmas and court decisions. Features: * Provides solid coverage of ethics within the context of public relations. * Appendices include reprints of codes of ethics developed by actual...
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examininga best practices in the public relations field.aIn this assembled collection, editor Elizabeth L. Toth and the contributors show how and...
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawin...
If Russia has become a market economy, how does it function on a grassroots level? In addition to market mechanisms, what kinds of social and moral principles are at work in the new Russian economy? Is the 'Soviet legacy' still present in post-Soviet business practices? This book searches for answers to these questions, by investigating the networking practices of the Russian software industry. It examines what kinds of resources are transmitted through the personal networks of Russian IT direct...
The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever. Today, a good reputation online is a company's most valuable corporate asset. Sticks and Stones shows business leaders how to build and maintain reputation equity in the new online environment. Reputation equ...