Sound strategies for effective music publicity, critical to the success of any music career, are documented in this book, now fully updated.How do professional musicians get their pictures in the paper and their videos on the air? Good publicists know how to get media coverage to keep their clients in the public eye as well as in the minds of important industry figures. Tricks of the trade are revealed in this engaging, clearly written guide. Supported by interviews with professionals, the book includes a brief history of the publicity field, a focus on the basic tool of the trade -- the press kit -- and other methods for generating buzz. New in this edition are strategies for staging compelling publicity campaigns, techniques for writing press releases that produce results, advice on utilizing desktop publishing and compact disk technology, and recommended reading lists of related source material.
- ISBN10 0823075753
- ISBN13 9780823075751
- Publish Date 1 September 1989
- Publish Status Out of Print
- Out of Print 2 October 2009
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Watson-Guptill Publications Inc.,U.S.
- Format Paperback
- Pages 196
- Language English