Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly...
How to Get PR for your Startup
by Drew Hendricks and Murray Newlands
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for...
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who ea...
This must-have guide to special event production resources looks deep behind-the-scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of the technical aspects of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues. Incorporating pedagogical features, this easy...
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning (PR in Practice)
by Tom Watson and Paul Noble
The Mercifully Brief, Real World Guide To-- Attracting the Attention Your Cause Deserves
by Joseph Barbato
Packed with advice and information for the person who wants either to manage his own PR or work with an agency in a constructive way, this book also acts as an introductory book for the marketing executive or manager who has to take on the role of company PRO. It shows that good PR is really very simple, need not cost a fortune, and is an excellent way to promote your business, service, product or message.
Studyguide for Cutlip and Centers Effective Public Relations by Broom, Glen, ISBN 9780136029694
More money is spent on promoting a company and its products in below-the-line activities than on traditional advertising through press, poster, television and radio. Yet there are no books to tell marketing and advertising executives or students how to start. Author of the "Fundamentals and Practice of Marketing" and "The Fundamentals of Advertising", John Wilmshurst has drawn together key elements such as the various types of below-the-line activities (from sales promotion, and sales aids to me...
Daily planner Undated Assistant Professional
by Rain Journals and Varsha Arora
Winning New Business in PR and Marketing Consultancy, the Critical Success Factors
by Mick James
Content Marketing: So Finden Die Besten Kunden Zu Ihnen
by Stephan Heinrich
Eat. Sleep. Public Relations Management. - Lined Notebook
by Mithmoth
In this new edition Jim Dunn gives an updated, step-by-step guide to effective public relations. "There is no mystique surrounding good public relations," he says-but there are certain rules and steps to be taken in order to develop successful media relations.Jim Dunn uses almost 25 years' experience of both sides of the journalism/PR fence to provide valuable, practical advice-from the role of the PR officer to fees and costs and the effective use of PR on radio and television. It contains case...
A Wall Street Guidebook for Journalism and Strategic Communication
by Alecia Swasy
A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down esse...