Publishing Journal Chalkboard Design (Career Journals Notebooks Diaries)
by Distinctive Journals
A volume in Research in Public Management Series Editor: Lawrence R. Jones, Naval Postgraduate School Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers. Governing Fables turns to narratology, the interdisciplinary study of narrative, for a conceptual framework that is applied...
Each title in this series answers the most frequently asked questions on any particular career area and includes information on qualifications, training, pay and career prospects. This book focuses on public relations.
Let's Get Positive: Challenging Negative Images of Young People in Care
Student Workbook to Accompany Crisis Communications: A Casebook Approach
by Kathleen Fearn-Banks
Dieses Buch zeigt, wie Behörden und Verwaltungen verständlich, respektvoll und zielführend mit den Bürgern ihrer Stadt oder Gemeinde kommunizieren können. Die Autoren geben wertvolle Denkanstöße, um den Dialog von Grund auf zu verbessern und auf Augenhöhe zu führen. Sie erläutern außerdem, wie Sprache bei der Identitäts- und Gemeinschaftsbildung von Verwaltungen, in Veränderungsprozessen und in der Krisenkommunikation helfen kann – und wie man Texte sowohl online als auch offline wirkungsvoll fo...
Organizations and the Media (Routledge Studies in Management, Organizations and Society)
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has bec...
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishin...
We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals…whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other. This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, sh...
Public Relations Manager-Only Because Full Time Multitasking Ninja Isn't An Official Job Title
by Workplace - Wonders
Public Relations Principles: Strategies for Professional Success
by Shawn Wahl and Michelle Maresh-Fuehrer
Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts. With possible uses in various industries such as health care, education, human resources, and marketing, the public relations practices covered in Public Relations...
Protest Public Relations (Routledge New Directions in PR & Communication Research)
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and publi...