Packed with advice and information for the person who wants either to manage his own PR or work with an agency in a constructive way, this book also acts as an introductory book for the marketing executive or manager who has to take on the role of company PRO. It shows that good PR is really very simple, need not cost a fortune, and is an excellent way to promote your business, service, product or message.
- ISBN10 0826470483
- ISBN13 9780826470485
- Publish Date 31 January 2004 (first published 31 March 1992)
- Publish Status Out of Print
- Out of Print 6 May 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Language English