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Cover of Quo Vadis, Buchhandel? - Vom Klassischen Haendler Zum Anbieter Partizipativer Loesungen

Cover of United States Market Trends and Forecasts

Cover of Geschichte Der Marketing-Theorie

Die Marketing-Lehre gleicht einer Ansammlung der unterschiedlichsten 'Approaches' und Methoden. 'Marketing' umfasst eine funktionale Absatztheorie, versteht sich daneben aber auch als eine Managementlehre. Woher ruhrt diese Heterogenitat des Faches? Wie konnte eine Verkaufskunde zur Parallel-BWL mutieren? Was ist eigentlich modern am modernen Marketing - und welche alten Inhalte erscheinen lediglich in immer neuer Verpackung auf dem Wissenschaftsmarkt? Wie kam es zur Verdrangung der deutschen Ab...

Cover of The American Marketplace

The American Marketplace

Published 24 June 2011
Adult

Cover of Marketing Research

Marketing Research

by Prof Carl McDaniel

Published 1 April 2001

This title provides real data, real people, and real research. In the Eight Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being 'real' has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marke...

Cover of Industrial Research for Future Competitiveness

Industrial research has come under pressure. Will recent budget cuts reduce competitiveness? Based on interviews in Japanese and European high-tech firms it is shown that research supports important potentials. These can be used for project funding, location decisions, and an analysis of sufficient conditions for research success. Careful management of the potentials should improve future competitiveness, and it should help to understand why industrial firms benefit from research and how.

Cover of I/M to 06051 OOP

I/M to 06051 OOP

by Parasuraman

Published 1 January 1986

Cover of Beyond Mind Games

Beyond Mind Games

by Rebecca Piirto

Published 1 April 1992

Cover of Lessors of Miscellaneous Real Estate Property Revenues World Summary

Cover of Measuring Research and Development Expenditures in the U.S. Economy

Cover of The Almanac of Consumer Markets

The Almanac of Consumer Markets

by Margaret Ambry

Published 1 March 1990
Adult

Cover of Handling Equipment, Miscellaneous World Summary

Cover of Marketing Metrics Guide

Marketing Metrics Guide

by Abde Hafid

Published 21 August 2022
Adult

Cover of Die Entwicklung Eines Marktes Im Prozess Der Umgestaltung Von Der Planwirtschaft Zur Marktwirtschaft - Dargestellt Am Beispiel Des Waschmittelgrossverbrauchermarktes in Sachsen

Marktentwicklungen werden entscheidend von der jeweiligen Wirtschaftsordnung und der gesellschaftlichen Entwicklung beeinflusst. Dies wurde wahrend der Transformation in der DDR und des Prozesses der deutschen Wiedervereinigung deutlich. In dieser Arbeit werden die entsprechenden Einflussfaktoren und Entwicklungsverlaufe nicht nur in der Theorie, sondern auch in der Praxis eines konkreten Marktes herausgearbeitet. Die umfangreiche empirische Fundierung macht diese Arbeit sowohl fur die wirtschaf...

Cover of Pneumatic Handling Equipment World Summary

Cover of Drop Forging Services World Summary

Cover of Getting Clients and Keeping Clients for Your Service Business

Cover of Lessors of Miscellaneous Nonresidential Buildings Revenues World Summary

Cover of Plastic Coating Services World Summary

Cover of Packaging Contractors World Summary

Cover of Unsupported Plastics Profile Shapes World Summary

Cover of Trendsmart: The Power of Knowing What S Coming and What S Here to Stay!

Cover of What You Know is Worth More Than You Know

Cover of Air Cushion Handling Equipment World Summary