This title provides real data, real people, and real research. In the Eight Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being 'real' has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.
- ISBN10 0471648051
- ISBN13 9780471648055
- Publish Date 31 March 2004 (first published 1 April 2001)
- Publish Status Out of Print
- Out of Print 19 June 2007
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 6th Revised edition
- Pages 1004
- Language English