''Gianfranco is the anti-christ of traditional CRM and small thinking'' Dickon Laws, Global Head of Innovation, Ogilvy Everybody seems to be an expert and wants to write a book to essentially do one of these things Promote themselves Promote their business Promote their bank balance They want to write a book about something. In Pursuit of The Trivial is different. Inspired by Jerry Seinfeld and George Costanza and a 'show about nothing', Gianfranco decided to write a book about nothing....
Affiliate Marketing Secrets You Are Not Supposed to Know
by Stephan Grey
Praise for The DialAmerica' Teleservices Handbook "Rich and Bob have done an outstanding job of presenting the DialAmerica approach to successful telemarketing. We are very proud to have the DialAmerica name associated with this book and plan to recommend it to all of our employees, clients, and friends in the business." -- Arthur Conway, President DialAmerica Marketing, Inc. "At last, a complete guidebook to getting the most out of the powerful telephone medium. Doscher and Simms present detail...
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or s...
This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written in a lively way, this book will sharpen your skills immediately.
Based on the author's TeleSmart 10 System for Power Selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance in an age of telesales and digital selling. Smart Selling on the Phone and Online equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can't see face-to-face. You'll learn how to: overcome ten different...
Relationship Marketing Telecommunication Industry
by P Deivasigamani
Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many. This highly practical guide will take you through the telem...
Cold Calling Techniques (Cold Calling Techniques)
by Stephan Schiffman
Cold calling is a critical skill for those in sales. This text aims to provide information for those wishing to improve their skills and improve their selling power.
Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
by Rob Mattison
