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Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee...

More and more companies are considering adopting BS5750 (ISO9000) as they realize that failure to gain registration to BS5750 could mean the loss of existing customers and difficulty in securing new ones. This imperative exists regardless of the size of the firm or the type of industry. This text is written in plain language and is aimed at those with little or no knowledge of the subject. It is the most comprehensive book of its kind available and gives objective comment and advice on all key a...

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perce...

Like making deals and money but don't care for the daily grind? Then consider becoming a middleman-the wholesaler-who buys goods from the manufacturer and sells them to retailers for a profit. With millions of products on the market already and new ones coming every day, the wholesale economy has plenty of room for growth. This easy-to-read guide covers locating manufacturers and retailers, securing product exclusives, and identifying prime locations for wholesale distributorship. With insider...

There's Money in the Middle! Like making deals and earning money but don't care for the daily grind? Then consider becoming a middleman--the wholesaler--who buys goods in volume from manufacturers and sells them to retailers for a profit. The experts of Entrepreneur deliver a step-by-step guide that shows you how to start a thriving wholesale operation, specializing in any industry--and running it from the comfort of your home. This guide will reveal how to: Establish your business and get...

North American cities of the late nineteenth century, grappling with the effects of industrial capitalism and urban growth, were subject to a succession of massive social transformations. Scientific and technological advances were shifting the balance of cosmopolitan power, and people faced the challenge of comprehending and adapting to the rapidly changing social environment. In Becoming Modern in Toronto, Keith Walden shows how the Toronto Industrial Exhibition, from its founding in 1879 to...

The next big idea is out there-You just have to know how to spot it Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box-then throw away the box for good. You'll be encouraged to: Listen and observe S...