The next big idea is out there-You just have to know how to spot it Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box-then throw away the box for good. You'll be encouraged to: Listen and observe Step outside your daily routine Explore through travel Find ideas in nature Break out of ruts Learn from mistakes Get past the surface Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream-and ultimately buy.
- ISBN10 1581808003
- ISBN13 9781581808001
- Publish Date 28 July 2006 (first published 1 March 2006)
- Publish Status Out of Print
- Out of Print 18 September 2013
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Design Books
- Format Paperback (US Trade)
- Pages 256
- Language English