Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived fr...
Economic Management in a Hyperinflationary Environment
This volume provides an accessible and up-to-date account of the difficulties that the Zimbabwean economy and its population experienced during the crisis which peaked in 2008. It details the suffering and chaos that befell the country with dramatic socio-economic consequences on growth, macroeconomic stability, service delivery, livelihoods, and development. The volume seeks to provide a political economy analysis of leadership and economic management in developing economies based on Zimbabwe's...
The Economics of Quality, Grades and Brands (Routledge Revivals) (Routledge Revivals)
by Peter Bowbrick
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the...
The exhibition was one of the great nineteenth-century projects for improving the world. Combining the Victorian virtues of communication, cooperation, and competition, it promised to advertise the choice products of civilization to a receptive public. The Inglorious Arts of Peace is the first comprehensive look at the history of these cultural extravaganzas in Canada. Early in the nineteenth century, provincial governments began to sponsor exhibitions that advertised highly bred livestock and...
Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explore...
Rolling Out New Products Across International Markets: Causes of Delays
by George Chryssochoidis
Never Chase Clients Again (Art of Consulting & Consulting Business, #1)
by Michael Moshiri
Social Media Marketing (Instagram, Facebook and Youtube, #4)
by Brad Tiller
Rolling Out New Products Across International Markets
by George Chryssochoidis