Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Estrategias de Negocios Para Su Producto (Estrategias de Negocios Para su Producto, #1)
by Gary Metcalfe
Wide ranging and full of insightful facts, this volume features dozens of profiles of German companies that are leading the way in technology, innovation and sustainability. Germany has long been home to industries that are dedicated to high quality manufacturing, focused on technological advancements, committed to sustainability and driven by an entrepreneurial spirit. Even in uncertain economic times, the nation's leading industries manage to be both nimble and competitive. This exciting book...
Rolling Out New Products Across International Markets: Causes of Delays
by George Chryssochoidis
Never Chase Clients Again (Art of Consulting & Consulting Business, #1)
by Michael Moshiri
Rolling Out New Products Across International Markets
by George Chryssochoidis
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
by Maria Veloso