BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing

by Philippe Malaval and Jean Paul Crenn

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  • ISBN10 2955351954
  • ISBN13 9782955351956
  • Publish Date 5 October 2020
  • Publish Status Active
  • Imprint Vuca Strategy Editions
  • Format Paperback (US Trade)
  • Pages 216
  • Language English