This comprehensive study examines the recent development of the three major gas resource countries in Central Asia. The author assesses the strategies likely to be taken by the Central Asian gas industry, especially with regard to pipeline construction.
Harnessing Quality for Global Competitiveness in Eastern Europe and Central Asia
Standards are everywhere, yet go mostly unnoticed. They define how products, processes, and people interact, assessing these entities' features and performance and signaling their level of quality and reliability. They can convey important benefits to trade, productivity, and technological progress and play an important role in the health and safety of individual consumers and the environment. Firms' ability to produce competitive products depends on the availability of adequate quality-support...
The Aging Consumer (Marketing and Consumer Psychology)
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, produc...
The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with comp...
There's Money in the Middle! You like doing deals and making money but don't care much for the retail grind? You should be the middleman--the wholesaler--the one who buys goods in volume from manufacturers and sells them to retailers at a profit. With millions of products on the market already and new ones coming every day, the wholesale economy has plenty of room for growth. This guide reveals how to start a thriving wholesale operation, specializing in any industry you choose--and run it fro...
Introduction to Information-Based High-Tech Services (Artech House Technology Management Library)
by Eric Viardot
Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key s...
Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley...
Automotive Industrialisation (Routledge-GRIPS Development Forum Studies)
by Kaoru Natsuda and John Thoburn
This book looks at the industrial policies of Southeast Asian economies in their motor vehicle industries from early import substitution to policy-making under the more liberalised WTO policy regime. The book examines how inward automotive investment, especially from Japan, has been affected by policies, and how such investment has promoted industrial development in the late-industrialising economies within ASEAN (Association of Southeast Asian Nations). It provides insights into the automotive...
Corporate Heritage Marketing (Routledge Studies in Marketing)
by Angelo Riviezzo, Antonella Garofano, and Maria Rosaria Napolitano
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and...
Content Marketing (Ralf Percy, #3) (Content Marketing, #1)
by Ralf Percy
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Admen, Mad Men, and the Real World of Advertising
by Dave Marinaccio
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three d...
Wide ranging and full of insightful facts, this volume features dozens of profiles of German companies that are leading the way in technology, innovation and sustainability. Germany has long been home to industries that are dedicated to high quality manufacturing, focused on technological advancements, committed to sustainability and driven by an entrepreneurial spirit. Even in uncertain economic times, the nation's leading industries manage to be both nimble and competitive. This exciting book...