British born Jim James has built businesses from a suitcase on 3 continents over 25 years, all using public relations. His first brush with #gettingnoticed was at 18 when he jumped out of a plane in return for sponsorship and received expedition equipment in return for media publicity. He hasn't stopped this model of brand+business building ever since.Having grown up in Europe, Africa and America, Jim moved to Singapore in 1995 at the age of 28 to open EASTWEST Public Relations. Since 1995 he has served over 500 clients including some well known and some less well known brands including Philips, Nokia, and Blackberry. He has opened, and closed in some cases, offices in Singapore, China, India and the UK. In Singapore his Agency was awarded SME of the Year (2002) by the British Chamber of Commerce.Living in Beijing, China, between 2006 - 2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus cars, importer of WAKE Drinks, Vice Chair of the Chamber of Commerce, founder and Chairman of the bi-annual British Business Awards, and Founder President of the Entrepreneurs Organization Beijing Chapter. In China Jim was awarded the Global Business Innovation Award - Foreign Entrepreneur in China in 2017 by Top Touch Publishing.Jim returned with his young family to the UK in June 2019, and still works with clients to ensure that they are able to get noticed for all that they do, and helps companies to enter the Asia market. He hosts The UnNoticed Entrepreneur, a podcast for entrepreneurs with tools and tips for public relations.