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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism...

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in...

Selected by Choice Magazine as an Outstanding Academic Title Previous books on the industrialization of America have focused either on the industrial revolution in the first half of the nineteenth century or on the rise of big industry in the second. In this groundbreaking study Licht provides a new perspective by focusing on industrialization first as a product and then as an agent of change. As population expansion and greater market activity fueled manufacture, he explains, industrialization...

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greate...

Very little has been written on industrialization and deindustrialization in Asia and Africa. This reference work sheds illuminating light upon the industrial development in Asia and Africa. It also provides an in-depth look into China’s engagement and migrant labour in Africa. The book also addresses the roles of public-private partnership (PPP) and international development cooperation and how they are fundamental to industrialization in Asia and Africa. Designing Integrated Industrial Polici...

Fear is a fundamental emotion, a process combining four elements: physiological arousal, subjective feelings, cognitive interpretation and behavioural expression. The notion of fear is related to such terms as apprehension, uncertainty, risk, anxiety, horror. Fear has always accompanied people. It is ubiquitous, but its level rises when people pursue tasks or objectives, are controlled or assessed. Hence, its strong presence in management processes. This book illustrates various types of fear,...

Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understandin...

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom...

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. This practical book for senior marketing professionals and aspiring leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI becomes more prevalent and integral to marketing, there is an increasing need for marketers to...

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing...

If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you. A step-by-step process explained from the point of view of someone who has walked the walk, not just talked the talk. A compelling read for anyone who wants to elevate their sales approach above the crowd. –Ken Aitken Managing Director, SmartFreight The sales function, once believed to be exempt from the requirement to practice continuous improvement, is struggling. Now shaken by...