Joanne Smith spent over 20 years driving profitability from a variety of business, marketing, and pricing leadership roles inside of DuPont. As the Corporate Director of Marketing and Pricing at DuPont, she headed a highly innovative pricing team that influenced senior leaders including those in the marketing and sales organizations to adopt new, bold pricing approaches. Currently, she is president of Price to Profits Consulting (www.price2profits.com) which assists B2B companies in transforming their pricing performance to enhance long-term profitability. Joanne is the author of "The Pricing and Profit Playbook". She teaches pricing courses, as well as provides keynote speeches, around the world. Joanne resides in Avondale, Pennsylvania.
